Marriott International, Inc
W London – Director of Marketing Role Overview
| Category | Details |
|---|---|
| Job Title | Director of Marketing |
| Location | Soho, London |
| Employer | W London, part of Marriott International |
| Department | Marketing & Communications |
| Key Focus | Brand strategy, PR, digital marketing, advertising, partnerships, and cross-functional alignment |
| Core Responsibilities | Oversee brand communications, digital and social strategies, PR campaigns, content, and advertising |
| Leadership Scope | Leads internal marketing team and liaises with external agencies and global Marriott teams |
| Strategic Functions | Aligns marketing goals with revenue targets and hotel-wide objectives |
| Creative Oversight | Manages visual identity, digital assets, social content, and marketing collateral |
| Public Relations | Media relations, press releases, influencer collaborations, and brand-aligned storytelling |
| Digital Marketing | SEO, paid media, website optimization, email campaigns, online reputation management |
| Cross-Departmental Influence | Works with Sales, Revenue, Events, B&F, HR, and executive leadership |
| Employee Benefits | Bonus plan, meal benefits, dry cleaning, spa & F&B discounts, Marriott hotel global stay discounts |
| Training & Development | Learning resources, apprenticeships, long service recognition, wellbeing programs |
| Eligibility Requirement | Must have the right to work in the UK |
| Company Culture | Inclusive, bold, collaborative, with a future-forward creative spirit |
| Brand Personality | Disruptive, lifestyle-driven, expressive, with a “Whatever/Whenever” service philosophy |
5 Related Marketing Leadership Roles
| Job Title | Salary Range (Annual) | Location |
|---|---|---|
| Head of Brand Marketing | £80,000 – £95,000 | Central London |
| Senior Marketing Manager – Luxury | £70,000 – £90,000 | Kensington |
| Director of Communications | £85,000 – £100,000 | City of Westminster |
| Digital Marketing Director | £90,000 – £110,000 | Shoreditch |
| Global Brand Strategy Lead | £100,000 – £120,000 | Canary Wharf |
Summary
This is a high-impact marketing leadership role at W London, ideal for a strategic, design-driven innovator. You’ll shape the brand narrative, guide digital engagement, lead PR activations, and elevate W’s luxury lifestyle identity across global and local platforms.
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To apply for this job please visit careers.marriott.com.